OkCupid has been bringing its brand name one step further, hiring specific standout WNW Participants to exhibit as to the reasons it is not the same as almost every other dating platforms. Basic, OkCupid brought on Berlin-situated WNW User Jay Daniel Wright so you’re able to enliven the brand new app which have a new name, including a constant regarding whimsical icons. Now, due to their very first strategy, new in-home creative group has worked close to Wieden+Kennedy and duo at the rear of Wc paper Magazine. The outcome was a bold promotion one repurposes new phrase DTF, removing they of their hook-upwards meaning. As a result of fuck? A lot more like right down to wind up my personal book, turn up the new kiln, and ft the balance. And you will sure, possibly in addition to the brand-new F also. So long as you simply take holiday breaks to fight regarding the chairman and focus on your own chakras.

Below, we interviews WNW People Dana Davis, Developer on OkCupid and you can Jessica Shriftman, Wieden+Kennedy Art Manager. Once the Dana informs us, “The fresh DTF campaign is a fantastic expansion of OkCupid’s goal so you can manage substance and you will breadth — in order to mirror right back towards the issues and you may passion that individuals worry about.” Brand new resulting promotion was a true, collective energy. Read more