Every week I get an email from a publicist or entrepreneur telling me they’ve got really exciting news. It’s always the same and, spoiler alert, it’s never exciting.

Upon closer inspection, they are always fairly similar to Tinder, Hinge, Bumble etc … except this one focuses on video dating, or this one has cutting-edge technology that stops catfish, or this one has prettier font and an “easy to use” design. Like, yay, but also snore!

With the millions upon millions of dollars that Tinder, Hinge and Bumble spend on marketing, I’m sorry to say I usually take one look at these emails before quickly deleting.

So when a friend pulled me aside one afternoon to tell me she’s signed up to a ridiculously naughty and fun new dating app, my first thoughts were a little dismissive. Read more