MeetMe is a place-situated mobile cam app that suits over 1.one million day-after-day active pages (“DAU”) and you will cuatro.0 mil month-to-month productive pages (“MAU”). 54% from MeetMe users keeps satisfied people privately that they came across through the software. MeetMe generates Cellular revenue out-of offering advertisements, virtual currency, and you will subscription upgrades. Ads, digital currency, and you will subscription improvements was basically 92%, 6%, and you can dos% from 3Q’15 Mobile funds.

Chief executive officer Get ready makes multiple improvements towards MeetMe app you to definitely enhanced the caliber of the consumer feel ultimately causing fifty% DAU progress and you can 70% MAU growth of Q1’13 for the end regarding 2015. However,, one alter you to Cook made-over the past step 3 many years revolve within mobile advertisements method. Get ready generated 2 changes in 2015 you to substantially altered MEET’s feature to generate large mobile advertisements money: 1) Cutting post desires of the 31%, and 2) delivering mobile advertisement inventory management in-domestic.

An ad demand happen anytime that MeetMe demands an offer in order to fill an ad slot in its collection. Eg, the Chevrolet advertising above occupied that advertising request while the Progressive local offer over including filled one post consult. Whenever MeetMe demands yet another advertising to exchange both ones ads, that’s along with a post request. Read more