Once you have identified the target demographic and their main dating motivation, you can start thinking about where and how you can reach them online (and not only).

If you googled marketing instruments for website promotion, you definitely came across Search engine optimization (SEO), Pay-per-click (PPC) advertising and Social Media Marketing (SMM). These are the basic digital instruments that have become so vast and complex that they require deep knowledge and experience to be successfully implemented.

But before you choose which channels you will spend your money on, let’s dive into what they all mean, how they work, and what you can expect from each of them.

Search Engine Optimization

If you’ve never heard of it before, Search engine optimization (SEO) – is a set of techniques used to promote a website and make it visible in natural search results in Google or other search engines. In other words, if you are the owner of a dating site for sugar daddies and babies, and someone is looking for the best dating website in this niche on Google, you want the website to be at the top of the search results. The technics and methods you will use to achieve it calls search engine optimization. Read more