Muzz, the world’s premier Muslim dating app, is troubled inside the Asia

Asia is home to 172 billion Muslims, plus the earth’s next-prominent marketplace for matchmaking programs. However, Indian female say Muzz try a detrimental suits.

• India provides the world’s third-premier Muslim people, behind Muslim-most places Indonesia and you will Pakistan. Muzz desires to tap forex trading.
• Indian Muslim profiles for the software, regardless of if, commonly slightly confident Muzz is the secure area they states be.

Once the Covid-19 lockdowns stimulated this new popularity of dating applications across the globe, in India, it opened the saliendo con Tayikistani dama doorway getting Muzz. A married relationship-focused relationships software to own Muslim youthfulness, Muzz have more 8 mil participants away from more than 190 places. But it have battled to reproduce its around the world success when you look at the India, where you can find the newest world’s 3rd-largest Muslim population.

Inside the 2019 and 2020, Muzz watched highest 12 months-on-seasons development in application download pricing when you look at the Asia compared to its worldwide performance, based on software statistics platform . In 2019, its Bing Play and you may Application Shop downloads increased from the 139% year-on-season inside the Asia, as well as in 2020, they rose of the almost 190%. Although app’s gains seems to be slowing within the last couple of years. Muzz’s master deals officer, Sim Ahmed, declined to discuss the new quantity. “Muzz’s checklist-highest season to have development are 2021, that have a moderate ,” the guy informed Remainder of Industry. “Looking at the 2023 trend in India, Muzz need to have another listing season when we extrapolate that away.” Ahmed failed to display people studies to support their statement.

Bad user experience and you will a lack of complete encryption are certainly one of area of the things about the latest app’s sinking dominance from inside the Asia, Muzz profiles and you may cybersecurity professionals advised Rest of Industry.

“It’s no different than Tinder or the people. In a few days of fabricating a visibility, my personal DMs got their great amount out of penis pictures,” a content movie director, who had used Muzz off and on between 2017 and you will 2019, told Remainder of World. She asked privacy to protect their particular label.

Muzz has actually more than 230,000 pages from inside the India, Ahmed claimed, rather than making clear in the event that they certainly were month-to-month active pages. The guy told you the newest application has actually facilitated more than dos,000 marriage ceremonies in the united kingdom. “We would like to make certain that i do things during the Asia inside a method in which areas Indian Muslims, areas their Indianness and you may Muslimness, and in addition we come indeed there for the proper message as well as the newest right time. All of that is occurring [behind stop],” Ahmed told you.

Muzz, the planet’s premier Muslim matchmaking software, is battling inside India

Nearly 50% out of India’s populace is not as much as 25 years, putting some nation the following-biggest , relationships applications made to $323 billion to have all over the world professionals, also Tinder, Bumble, OkCupid, and you can Depend, that including invested in the new Indian by a London-oriented former financing banker, Shahzad Younas, wants a portion of the pie.

Regarding Indian perspective, in which relationships continues to be mainly forbidden, Muzz’s novel attempting to sell offer try possibly a good fit: “We don’t time. We have somebody hitched,” Younas told Rest of World. India hosts over 172 mil Muslim individuals – positions third immediately following Muslim-majority nations such as for instance Indonesia and you can Pakistan – gives brand new application a giant customers.

“When we have a look at evaluations for the markets, Pakistan ‘s the clearest assessment there,” Ahmed told you. “That isn’t to say that there isn’t grip when you look at the India. It’s simply you to definitely Pakistan might have been a simpler marketplace for you.” Product sales Muzz dedicatedly so you’re able to Indian pages is actually “anything our company is deciding on quickly,” the guy additional.

According to Ahmed, to a 3rd of Muzz pages when you look at the India is actually female, in line with the app’s internationally associate trend. Getting Indian Muslim women, the modern sociopolitical ecosystem is a concern when joining an internet dating software you to definitely especially provides a fraction religion.