Data Management is One of the Top Technology Trends to Watch in 2018

You require reliable, clean information to make the right choices, whether you’re in marketing, sales IT, sales, or any other business function. This is where data management comes into play -and that’s the reason it’s one of the most important technologies to keep an eye on in 2018.

Data management is the discipline that covers all disciplines related to the management of data as an asset and making sure that it is accurate and reliable. This covers everything from data management to data analytics to managing your enterprise’s data storage lifecycle.

A solid data management strategy encompasses six essential, or core, attributes:

Accuracy – the data should reflect real, world objects and events and be verifiable using trusted sources.

Completeness — the data must include all values that are required for a particular use case such as sending a mailer to a customer only with their last name.

Consistency — the data must remain consistent across all data sets and stay that way even when changed or reorganized.

Accessibility — the information should be accessible to those who need it without compromising compliance requirements.

A data management strategy is only effective if all departments and business units are all on board. This is especially important because faulty data can cause a significant financial loss to your business. For instance an More Info IBM study estimated that ineffective data management can cost the U.S economy $3.1 trillion annually in lost productivity and the costs associated with maintaining data.